What is social commerce vs visual commerce vs search commerce?


"there are a lot of data which is very valuable, like trends and statistics of millennial, which we can use and apply." -Jacquelyn, TWBA

"now I learn how to curate content & make it relevant to existing & potential target audience" - Ahmad Sadali Bin Ramli, Singapore Press Holdings

*Testimonies from Kestrel's previous class.


Kestrel Lee

Executive Creative Director (integrated advertising / digital / social media / ecommerce / O2O shopper marketing), George P Johnson / JUXT, China - Southeast Asia - Australia


A pioneer in social media, SEO, SEM, gaming, ecommerce, video and mobile advertising, Kestrel Lee has led award winning digital & integrated campaigns for global brands: Mars, Unilever, HP, adidas, Net-A-Porter, Porsche, Life-Space (Health) and GSK with disruptive ideas like hacking Facebook to create his own banner: http://www.youtube.com/watch

His Martell VSOP Ultimate Start-up Space campaign attained 26.3 million search listings while his Facebook game on adidas football's global Facebook page recruited 130,000+ fans in 6 weeks WITHOUT paid media.

Recognised by Campaign Asia-Pacific’s Digital A-List China for Ecommerce, Kestrel has also led China's first 360 integrated campaign with TVCs, print, outdoor, social media, online video, website, mobile app for Dove Chocolates, winning Asia's first mobile app award at South by Southwest in 2012.

His Dove Chocolates' Love Carriage project was China's 1st organic viral social campaign using zero paid media. He followed his Dove work with Unilever's first viral video campaign in China with the highest marks attained in focus group testing. The videos quickly gained 16 million views and 16,000 comments on social media within just 2 weeks after their launch on Youku/Tudou.

Winning over 100 digital and integrated awards at award shows i.e One Show and Spikes Asia, he started in 1999 as an English-Chinese copywriter at Saatchi & Saatchi, BBH, Y&R etc. Since 2006, he worked at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila and SapientNitro.

  • The event description was updated. Diff#250206 2017-05-30 01:15:50
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Wed May 31, 2017
7:30 PM - 9:30 PM SGT
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